Beers & Story Funeral Homes

Beers and Story is a funeral home brand operating three locations in Western Massachusetts, serving communities in the Pioneer Valley across the Springfield and Northampton metro areas. The brand was established in 1950 as a partnership between Bert Beers and Herbert Story in Palmer, Massachusetts, with origins dating to the early 1900s when Bert Beers first opened a funeral home on North Main Street in Palmer. The Belchertown location followed in 1951, opened by Herbert Story and his wife; the South Hadley location opened in 2002. The brand was family-operated across multiple generations: Herbert Story's daughter, Wendy Story, joined the firm in 1984 and ran the business alongside her father until his death in 1996; her daughter, Alyssa Hall Boyko, entered the profession in 2001 upon completing mortuary college. Each Beers and Story location operates locally, with staff and facilities specific to its community. Services, facility features, and arrangement options vary by location, and families work directly with the staff at their chosen location throughout the arrangement process. Burial services, cremation services, funeral and memorial services, and pre-need planning are available at all three locations. Each location includes a chapel and accommodates identification and private viewings. Individual location pages provide specific details on facility features, service options, and contact information for each Beers and Story location.